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Admissions Open 2026-27
Uttaranchal University

Uttaranchal University

UGC-DEBNAAC A+AICTE

MBA Marketing Management

Empower your professional journey with our industry-aligned MBA program. Gain expertise in Marketing Management through flexible learning and expert mentorship.

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Global Degree

Recognized Worldwide

💻
Flexible Learning

100% Online/Distance

Trusted by 10,000+ Students Nationwide

Accreditations & Recognitions

Recognized by the world's leading bodies

#58 Rank

NIRF Ranked University

A+ Grade

NAAC Accredited

Global

QS World Rankings

UGC Entitled Degree

AICTE Approved

Top 400

Times Higher Education

Rank 15

The Week Ranking

Top 10

Career360 Mgmt

WES Recognized

University Excellence

Advance Your Career with
MBA

In association with Uttaranchal University

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Introduction

The MBA in Marketing Management at Uttaranchal University is a postgraduate program designed to equip students with a comprehensive understanding of marketing principles, practices, and strategies. This specialization focuses on developing skills in market analysis, brand management, consumer behavior, and digital marketing, enabling graduates to excel in the competitive world of marketing.

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Program Objective

The MBA in Marketing Management program at Uttaranchal University offers a comprehensive curriculum that covers the fundamentals of business administration along with specialized courses in marketing. The program aims to develop professionals who can analyze market trends, create effective marketing strategies, and lead teams to achieve business objectives. With a strong emphasis on practical learning, the program includes case studies, projects, and internships to provide hands-on experience. Upon completion, graduates will be equipped with the knowledge, skills, and competencies required to succeed in the marketing industry.

100%Online Mode
24/7LMS Access
GlobalNetworking
Financial Transparency

Program Fee Structure

Investment details for MBA at Uttaranchal University

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Total Program Investment

₹94,000Full Program
DurationN/A
Total Fee (Before Scholarship)₹1,40,000

Payment Benefits

No Cost EMI
Online Payment
Loan Support
Scholarships

Annual Installments

Annual Fee₹47,000

Semester-wise Plan

Semester Fee₹24,500

Mandatory Charges

Exam Fees₹2,500
Important Notes
  • Fees are subject to university revision guidelines.
  • Inclusive of all applicable government taxes.
  • Examination fees may vary based on university norms.

Why Choose MBA in Marketing Management?

Discover the advantages of pursuing this specialization at Uttaranchal University

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Program Benefits

The MBA in Marketing Management at Uttaranchal University offers a unique blend of theoretical knowledge and practical skills, making it an ideal choice for those seeking a career in marketing. With a strong focus on industry relevance, the program provides opportunities for networking, internships, and placements, ensuring that graduates are job-ready and equipped to succeed in the competitive marketing landscape.

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Industry Recognition

Curriculum designed with industry standards and requirements

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Career Growth

Strong placement support and career advancement opportunities

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Flexible Learning

Online mode with flexible schedules for working professionals

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Expert Faculty

Learn from experienced professionals and academic experts

Salary Insights & Career Growth

Explore earning potential and career progression in MBA - Marketing Management

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Market Overview

The marketing industry in India and globally is witnessing significant growth, driven by the increasing demand for digital marketing, brand management, and consumer engagement. As a result, marketing professionals are in high demand, with attractive salary packages and growth opportunities.

Salary Range by Experience Level

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Entry Level / Executive

₹3 - ₹6 LPA
  • Fresh graduate positions
  • Training and mentorship
  • Foundation building
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Mid Level / Manager

₹8 - ₹15 LPA
  • Team leadership roles
  • Project management
  • Strategic responsibilities
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Senior Level / Head

₹20+ LPA
  • Executive positions
  • Department leadership
  • Strategic decision making

Factors Affecting Salary Growth

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Education & Certification

Advanced degrees and professional certifications can increase earning potential by 20-40%

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Company Size & Industry

MNCs and established companies typically offer 30-50% higher compensation packages

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Location

Metro cities like Mumbai, Delhi, Bangalore offer 25-35% higher salaries than tier-2 cities

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Skills & Experience

Specialized skills and relevant experience significantly impact salary negotiations

Career Opportunities

Explore diverse career paths available after completing MBA in Marketing Management

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Marketing Manager

Full-timeHigh Growth
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Brand Manager

Full-timeHigh Growth
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Digital Marketing Specialist

Full-timeHigh Growth
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Market Research Analyst

Full-timeHigh Growth
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Sales Manager

Full-timeHigh Growth
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Product Manager

Full-timeHigh Growth
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Public Relations Manager

Full-timeHigh Growth
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Social Media Manager

Full-timeHigh Growth
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Content Marketing Specialist

Full-timeHigh Growth
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Customer Experience Manager

Full-timeHigh Growth

Typical Career Progression

1

Entry Level (0-2 years)

Start as an executive or junior professional, learn fundamentals and gain practical experience

₹3-6 LPA
2

Mid Level (3-7 years)

Progress to managerial roles, lead teams and projects, develop specialized expertise

₹8-15 LPA
3

Senior Level (8+ years)

Take on leadership positions, strategic planning, and organizational decision-making

₹20+ LPA

Key Industry Sectors

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Corporate Sector

MNCs, startups, and established companies across various industries

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Education

Schools, colleges, universities, and educational technology companies

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Government

Public sector organizations, government agencies, and policy institutions

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Technology

IT companies, software development, digital platforms, and tech startups

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Media & Communications

Publishing, journalism, advertising, public relations, and content creation

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Non-Profit

NGOs, social organizations, research institutions, and community development

Top Recruiters

Leading companies that actively recruit MBA - Marketing Management graduates

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Industry Recognition

The marketing industry is a significant contributor to the Indian economy, with top companies across various sectors hiring marketing professionals. Some of the top recruiters include FMCG companies, e-commerce platforms, digital marketing agencies, and consulting firms.

Our Recruitment Partners

Hindustan Unilever

Actively Hiring

Procter & Gamble

Actively Hiring

Amazon

Actively Hiring

Flipkart

Actively Hiring

Google

Actively Hiring

Facebook

Actively Hiring

Wipro

Actively Hiring

Tata Consultancy Services

Actively Hiring

Deloitte

Actively Hiring

KPMG

Actively Hiring

Placement Highlights

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85%+
Placement Rate
💼
500+
Partner Companies
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₹6 LPA
Average Package
🚀
₹25 LPA
Highest Package

Hiring Across Industries

💻Information Technology
🏦Banking & Finance
🏢Consulting
📱E-commerce
🎓Education
🏥Healthcare
🏭Manufacturing
📰Media & Communications

Course Curriculum

Comprehensive Semester-wise curriculum for MBA in Marketing Management

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Curriculum Structure

The program is structured into 4 semesters with comprehensive coverage of core and elective subjects

4Semesters
15Subjects
3Years

Semester 1

4 Subjects
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Marketing Management

Core Subject4 Credits
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Organizational Behavior

Core Subject4 Credits
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Financial Management

Core Subject4 Credits
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Quantitative Methods

Core Subject4 Credits

Learning Outcomes

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Knowledge & Understanding

Develop comprehensive understanding of core concepts and theoretical frameworks

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Critical Thinking

Enhance analytical and problem-solving skills through practical applications

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Professional Skills

Acquire industry-relevant skills and competencies for career advancement

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Communication

Develop effective written and verbal communication skills

Eligibility & Admission

Check if you meet the requirements for MBA in Marketing Management at Uttaranchal University

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Eligibility Criteria

To be eligible for the MBA in Marketing Management program, candidates must have a bachelor's degree in any discipline with a minimum of 50% marks. Additionally, candidates must have a valid score in entrance exams such as CAT, MAT, or GMAT.

Minimum 50% marks in qualifying examination
Valid government-issued ID proof
Age limit: 17-35 years (relaxation for reserved categories)
English proficiency (basic level required)
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Who Can Apply

The program is designed for fresh graduates and working professionals looking to upskill or transition into marketing roles. Eligible candidates include those with a bachelor's degree in any discipline, with a minimum of 50% marks.

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Application Process

1

Submit Application

Fill out the online application form with your personal and academic details

2

Document Verification

Upload required documents for verification by the admissions team

3

Fee Payment

Pay the admission fee to confirm your seat in the program

4

Enrollment

Complete the enrollment process and begin your academic journey

Quick Eligibility Check

Documents Required

📄10th & 12th Mark Sheets
🆔Government ID Proof
📸Passport Size Photos
📋Category Certificate (if applicable)

Need Help?

Our admission counselors are here to guide you through the process.

Frequently Asked Questions

Get answers to common questions about MBA in Marketing Management at Uttaranchal University

The program is of 2 years, divided into 4 semesters.

Candidates must have a bachelor's degree in any discipline with a minimum of 50% marks and a valid score in entrance exams such as CAT, MAT, or GMAT.

Graduates can pursue careers in marketing management, brand management, digital marketing, market research, and sales management, among others.

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Still Have Questions?

Our education counselors are here to help you make the right decision for your career.