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Admissions Open 2026-27
Uttaranchal University

Uttaranchal University

UGC-DEBNAAC A+AICTE

MBA Digital Marketing

Empower your professional journey with our industry-aligned MBA program. Gain expertise in Digital Marketing through flexible learning and expert mentorship.

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Global Degree

Recognized Worldwide

💻
Flexible Learning

100% Online/Distance

Trusted by 10,000+ Students Nationwide

Accreditations & Recognitions

Recognized by the world's leading bodies

#58 Rank

NIRF Ranked University

A+ Grade

NAAC Accredited

Global

QS World Rankings

UGC Entitled Degree

AICTE Approved

Top 400

Times Higher Education

Rank 15

The Week Ranking

Top 10

Career360 Mgmt

WES Recognized

University Excellence

Advance Your Career with
MBA

In association with Uttaranchal University

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Introduction

The MBA in Digital Marketing at Uttaranchal University is a postgraduate program designed to equip students with the knowledge and skills required to succeed in the rapidly evolving digital marketing landscape. This specialization focuses on developing a deep understanding of digital marketing strategies, tools, and techniques, enabling graduates to drive business growth in the digital age. With a strong emphasis on practical application and industry relevance, this program prepares students for leadership roles in digital marketing.

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Program Objective

The MBA in Digital Marketing program at Uttaranchal University is a comprehensive, online program that spans four semesters. It is designed to provide students with a thorough understanding of the principles and practices of digital marketing, including market research, consumer behavior, digital marketing channels, campaign planning, and performance measurement. The program aims to develop professionals who can analyze market trends, create effective digital marketing strategies, and lead cross-functional teams to achieve business objectives. Upon completion, graduates will be equipped with the skills to drive digital transformation, enhance brand visibility, and foster customer engagement in a rapidly changing business environment.

100%Online Mode
24/7LMS Access
GlobalNetworking
Financial Transparency

Program Fee Structure

Investment details for MBA at Uttaranchal University

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Total Program Investment

₹94,000Full Program
DurationN/A
Total Fee (Before Scholarship)₹1,40,000

Payment Benefits

No Cost EMI
Online Payment
Loan Support
Scholarships

Annual Installments

Annual Fee₹47,000

Semester-wise Plan

Semester Fee₹24,500

Mandatory Charges

Exam Fees₹2,500
Important Notes
  • Fees are subject to university revision guidelines.
  • Inclusive of all applicable government taxes.
  • Examination fees may vary based on university norms.

Why Choose MBA in Digital Marketing?

Discover the advantages of pursuing this specialization at Uttaranchal University

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Program Benefits

The MBA in Digital Marketing at Uttaranchal University offers key benefits such as career growth potential, enhanced job prospects, and the opportunity to develop a specialization that is highly valued in the industry. This program is valuable for those seeking to transition into digital marketing roles or for working professionals looking to upskill and take on leadership positions. The program's online mode provides flexibility, making it accessible to a wide range of candidates.

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Industry Recognition

Curriculum designed with industry standards and requirements

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Career Growth

Strong placement support and career advancement opportunities

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Flexible Learning

Online mode with flexible schedules for working professionals

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Expert Faculty

Learn from experienced professionals and academic experts

Salary Insights & Career Growth

Explore earning potential and career progression in MBA - Digital Marketing

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Market Overview

The digital marketing industry in India and globally is experiencing rapid growth, with increasing demand for skilled professionals who can develop and execute effective digital marketing strategies. According to market trends, the salaries for digital marketing professionals in India can vary based on experience and role.

Salary Range by Experience Level

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Entry Level / Executive

₹3 - ₹6 LPA
  • Fresh graduate positions
  • Training and mentorship
  • Foundation building
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Mid Level / Manager

₹8 - ₹15 LPA
  • Team leadership roles
  • Project management
  • Strategic responsibilities
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Senior Level / Head

₹20+ LPA
  • Executive positions
  • Department leadership
  • Strategic decision making

Factors Affecting Salary Growth

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Education & Certification

Advanced degrees and professional certifications can increase earning potential by 20-40%

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Company Size & Industry

MNCs and established companies typically offer 30-50% higher compensation packages

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Location

Metro cities like Mumbai, Delhi, Bangalore offer 25-35% higher salaries than tier-2 cities

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Skills & Experience

Specialized skills and relevant experience significantly impact salary negotiations

Career Opportunities

Explore diverse career paths available after completing MBA in Digital Marketing

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Digital Marketing Manager

Full-timeHigh Growth
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SEO Specialist

Full-timeHigh Growth
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Social Media Manager

Full-timeHigh Growth
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Content Marketing Specialist

Full-timeHigh Growth
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Email Marketing Specialist

Full-timeHigh Growth
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Digital Marketing Analyst

Full-timeHigh Growth
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PPC Specialist

Full-timeHigh Growth
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E-commerce Marketing Manager

Full-timeHigh Growth
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Brand Manager

Full-timeHigh Growth
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Marketing Automation Specialist

Full-timeHigh Growth

Typical Career Progression

1

Entry Level (0-2 years)

Start as an executive or junior professional, learn fundamentals and gain practical experience

₹3-6 LPA
2

Mid Level (3-7 years)

Progress to managerial roles, lead teams and projects, develop specialized expertise

₹8-15 LPA
3

Senior Level (8+ years)

Take on leadership positions, strategic planning, and organizational decision-making

₹20+ LPA

Key Industry Sectors

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Corporate Sector

MNCs, startups, and established companies across various industries

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Education

Schools, colleges, universities, and educational technology companies

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Government

Public sector organizations, government agencies, and policy institutions

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Technology

IT companies, software development, digital platforms, and tech startups

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Media & Communications

Publishing, journalism, advertising, public relations, and content creation

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Non-Profit

NGOs, social organizations, research institutions, and community development

Top Recruiters

Leading companies that actively recruit MBA - Digital Marketing graduates

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Industry Recognition

The digital marketing industry attracts a wide range of recruiters from various sectors, including e-commerce companies, digital marketing agencies, IT firms, and FMCG companies. These organizations are looking for skilled professionals who can develop and execute effective digital marketing strategies to drive business growth.

Our Recruitment Partners

Google

Actively Hiring

Amazon

Actively Hiring

Flipkart

Actively Hiring

Facebook

Actively Hiring

Tata Consultancy Services (TCS)

Actively Hiring

Wipro

Actively Hiring

HCL Technologies

Actively Hiring

IBM

Actively Hiring

Accenture

Actively Hiring

Cognizant

Actively Hiring

Placement Highlights

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85%+
Placement Rate
💼
500+
Partner Companies
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₹6 LPA
Average Package
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₹25 LPA
Highest Package

Hiring Across Industries

💻Information Technology
🏦Banking & Finance
🏢Consulting
📱E-commerce
🎓Education
🏥Healthcare
🏭Manufacturing
📰Media & Communications

Course Curriculum

Comprehensive Semester-wise curriculum for MBA in Digital Marketing

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Curriculum Structure

The program is structured into 4 semesters with comprehensive coverage of core and elective subjects

4Semesters
16Subjects
3Years

Semester 1

4 Subjects
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Marketing Management

Core Subject4 Credits
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Organizational Behavior

Core Subject4 Credits
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Financial Management

Core Subject4 Credits
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Managerial Economics

Core Subject4 Credits

Learning Outcomes

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Knowledge & Understanding

Develop comprehensive understanding of core concepts and theoretical frameworks

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Critical Thinking

Enhance analytical and problem-solving skills through practical applications

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Professional Skills

Acquire industry-relevant skills and competencies for career advancement

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Communication

Develop effective written and verbal communication skills

Eligibility & Admission

Check if you meet the requirements for MBA in Digital Marketing at Uttaranchal University

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Eligibility Criteria

The eligibility criteria for the MBA in Digital Marketing program at Uttaranchal University include a bachelor's degree in any discipline with at least 50% marks. Candidates must also have a valid score in entrance exams such as CAT, MAT, or CMAT. For those without entrance exam scores, the university may consider scores from other recognized entrance exams or conduct its own entrance test.

Minimum 50% marks in qualifying examination
Valid government-issued ID proof
Age limit: 17-35 years (relaxation for reserved categories)
English proficiency (basic level required)
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Who Can Apply

The target audience for this program includes fresh graduates from any discipline looking to pursue a career in digital marketing, as well as working professionals seeking to enhance their skills and knowledge in digital marketing to advance their careers.

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Application Process

1

Submit Application

Fill out the online application form with your personal and academic details

2

Document Verification

Upload required documents for verification by the admissions team

3

Fee Payment

Pay the admission fee to confirm your seat in the program

4

Enrollment

Complete the enrollment process and begin your academic journey

Quick Eligibility Check

Documents Required

📄10th & 12th Mark Sheets
🆔Government ID Proof
📸Passport Size Photos
📋Category Certificate (if applicable)

Need Help?

Our admission counselors are here to guide you through the process.

Frequently Asked Questions

Get answers to common questions about MBA in Digital Marketing at Uttaranchal University

The program is designed to be completed in two years, divided into four semesters.

Yes, the MBA in Digital Marketing program at Uttaranchal University is offered in online mode, providing flexibility to students.

Graduates can pursue a variety of roles in digital marketing, including digital marketing manager, SEO specialist, social media manager, and more, across different industries.

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Still Have Questions?

Our education counselors are here to help you make the right decision for your career.