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Admissions Open 2026-27
University of Petroleum and Energy Studies

University of Petroleum and Energy Studies

UGC-DEBNAAC A+AICTE

MBA digital business

Empower your professional journey with our industry-aligned MBA program. Gain expertise in digital business through flexible learning and expert mentorship.

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Global Degree

Recognized Worldwide

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Flexible Learning

100% Online/Distance

Trusted by 10,000+ Students Nationwide

Accreditations & Recognitions

Recognized by the world's leading bodies

#58 Rank

NIRF Ranked University

A+ Grade

NAAC Accredited

Global

QS World Rankings

UGC Entitled Degree

AICTE Approved

Top 400

Times Higher Education

Rank 15

The Week Ranking

Top 10

Career360 Mgmt

WES Recognized

University Excellence

Advance Your Career with
MBA

In association with University of Petroleum and Energy Studies

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Introduction

The MBA in Digital Business at the University of Petroleum and Energy Studies is a cutting-edge program designed to equip students with the knowledge and skills required to thrive in the rapidly evolving digital landscape. This specialization focuses on the strategic and operational aspects of digital business, including digital marketing, e-commerce, digital transformation, and data analytics. By combining theoretical foundations with practical applications, the program prepares students to navigate the complexities of the digital economy and drive business growth in a technology-driven world.

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Program Objective

The MBA in Digital Business program is a comprehensive, 2-3 year online course that delves into the intricacies of digital business, providing students with a deep understanding of the digital ecosystem and its impact on business operations. The program encompasses a wide range of topics, including digital strategy, digital marketing, data analytics, and innovation management. Through a combination of lectures, case studies, and project work, students develop the skills and competencies necessary to lead digital transformation initiatives, drive business growth, and stay ahead of the competition in a rapidly changing digital environment. The program's learning outcomes include the ability to analyze digital business models, develop digital marketing strategies, and apply data analytics to inform business decisions.

100%Online Mode
24/7LMS Access
GlobalNetworking
Financial Transparency

Program Fee Structure

Investment details for MBA at University of Petroleum and Energy Studies

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Total Program Investment

₹ 1,50,000Full Program
Duration2-3 Years

Payment Benefits

No Cost EMI
Online Payment
Loan Support
Scholarships

Semester-wise Plan

Semester Fee₹ 25,000
Important Notes
  • Fees are subject to university revision guidelines.
  • Inclusive of all applicable government taxes.
  • Examination fees may vary based on university norms.

Why Choose MBA in digital business?

Discover the advantages of pursuing this specialization at University of Petroleum and Energy Studies

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Program Benefits

The MBA in Digital Business at the University of Petroleum and Energy Studies offers a unique combination of academic rigor, practical applications, and industry relevance, making it an attractive option for students seeking to enhance their career prospects in the digital business sector. The program's online delivery mode provides flexibility and convenience, allowing working professionals to balance their studies with their career commitments. With its strong focus on digital transformation, innovation, and data analytics, this specialization equips students with the skills and knowledge required to drive business growth and stay ahead of the competition in a rapidly changing digital environment.

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Industry Recognition

Curriculum designed with industry standards and requirements

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Career Growth

Strong placement support and career advancement opportunities

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Flexible Learning

Online mode with flexible schedules for working professionals

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Expert Faculty

Learn from experienced professionals and academic experts

Salary Insights & Career Growth

Explore earning potential and career progression in MBA - digital business

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Market Overview

The digital business sector in India and globally is experiencing rapid growth, driven by increasing demand for digital transformation, e-commerce, and data analytics. As a result, there is a high demand for skilled professionals who can lead digital initiatives and drive business growth. Salaries in this field are competitive, with significant growth potential based on experience and performance.

Salary Range by Experience Level

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Digital Marketing Executive

₹4 - ₹8 LPA
  • Fresh graduate positions
  • Training and mentorship
  • Foundation building
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Digital Business Manager

₹10 - ₹20 LPA
  • Team leadership roles
  • Project management
  • Strategic responsibilities
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Digital Transformation Consultant

₹25+ LPA
  • Executive positions
  • Department leadership
  • Strategic decision making

Factors Affecting Salary Growth

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Education & Certification

Advanced degrees and professional certifications can increase earning potential by 20-40%

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Company Size & Industry

MNCs and established companies typically offer 30-50% higher compensation packages

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Location

Metro cities like Mumbai, Delhi, Bangalore offer 25-35% higher salaries than tier-2 cities

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Skills & Experience

Specialized skills and relevant experience significantly impact salary negotiations

Career Opportunities

Explore diverse career paths available after completing MBA in digital business

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Digital Marketing Manager

Full-timeHigh Growth
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E-commerce Manager

Full-timeHigh Growth
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Digital Transformation Consultant

Full-timeHigh Growth
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Data Analyst

Full-timeHigh Growth
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Business Development Manager

Full-timeHigh Growth
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Digital Strategy Manager

Full-timeHigh Growth
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Innovation Manager

Full-timeHigh Growth
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Digital Product Manager

Full-timeHigh Growth
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Customer Experience Manager

Full-timeHigh Growth
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Digital Operations Manager

Full-timeHigh Growth

Typical Career Progression

1

Entry Level (0-2 years)

Start as an executive or junior professional, learn fundamentals and gain practical experience

₹3-6 LPA
2

Mid Level (3-7 years)

Progress to managerial roles, lead teams and projects, develop specialized expertise

₹8-15 LPA
3

Senior Level (8+ years)

Take on leadership positions, strategic planning, and organizational decision-making

₹20+ LPA

Key Industry Sectors

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Corporate Sector

MNCs, startups, and established companies across various industries

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Education

Schools, colleges, universities, and educational technology companies

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Government

Public sector organizations, government agencies, and policy institutions

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Technology

IT companies, software development, digital platforms, and tech startups

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Media & Communications

Publishing, journalism, advertising, public relations, and content creation

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Non-Profit

NGOs, social organizations, research institutions, and community development

Top Recruiters

Leading companies that actively recruit MBA - digital business graduates

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Industry Recognition

The digital business sector is a key area of focus for many leading companies in India and globally, including e-commerce players, digital marketing agencies, and technology firms. These companies are constantly seeking skilled professionals who can drive digital transformation, develop innovative marketing strategies, and analyze complex data sets to inform business decisions. The MBA in Digital Business program at the University of Petroleum and Energy Studies has a strong track record of placing its graduates in top companies across the digital business sector.

Our Recruitment Partners

Flipkart

Actively Hiring

Amazon

Actively Hiring

Google

Actively Hiring

Microsoft

Actively Hiring

IBM

Actively Hiring

Accenture

Actively Hiring

Deloitte

Actively Hiring

KPMG

Actively Hiring

E&Y

Actively Hiring

TCS

Actively Hiring

Placement Highlights

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85%+
Placement Rate
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500+
Partner Companies
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₹6 LPA
Average Package
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₹25 LPA
Highest Package

Hiring Across Industries

💻Information Technology
🏦Banking & Finance
🏢Consulting
📱E-commerce
🎓Education
🏥Healthcare
🏭Manufacturing
📰Media & Communications

Course Curriculum

Comprehensive Semester-wise curriculum for MBA in digital business

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Curriculum Structure

The program is structured into 6 semesters with comprehensive coverage of core and elective subjects

6Semesters
24Subjects
3Years

Semester 1

4 Subjects
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Digital Marketing

Core Subject4 Credits
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E-commerce

Core Subject4 Credits
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Data Analytics

Core Subject4 Credits
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Digital Transformation

Core Subject4 Credits

Learning Outcomes

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Knowledge & Understanding

Develop comprehensive understanding of core concepts and theoretical frameworks

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Critical Thinking

Enhance analytical and problem-solving skills through practical applications

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Professional Skills

Acquire industry-relevant skills and competencies for career advancement

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Communication

Develop effective written and verbal communication skills

Eligibility & Admission

Check if you meet the requirements for MBA in digital business at University of Petroleum and Energy Studies

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Eligibility Criteria

To be eligible for the MBA in Digital Business program, applicants must have a bachelor's degree in any discipline with a minimum of 50% marks. Additionally, applicants must have a valid score in a management entrance exam such as CAT, MAT, or GMAT. Working professionals with relevant industry experience are also encouraged to apply, as the program's online delivery mode and flexible schedule make it an attractive option for those seeking to balance their studies with their career commitments.

Minimum 50% marks in qualifying examination
Valid government-issued ID proof
Age limit: 17-35 years (relaxation for reserved categories)
English proficiency (basic level required)
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Who Can Apply

The MBA in Digital Business program is designed for fresh graduates and working professionals seeking to upskill or reskill in the digital business domain. The program is particularly suited for individuals with a background in business, marketing, or a related field, although students from other disciplines are also encouraged to apply. The program's online delivery mode makes it accessible to students from diverse geographical locations, providing a unique opportunity for global learning and networking.

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Application Process

1

Submit Application

Fill out the online application form with your personal and academic details

2

Document Verification

Upload required documents for verification by the admissions team

3

Fee Payment

Pay the admission fee to confirm your seat in the program

4

Enrollment

Complete the enrollment process and begin your academic journey

Quick Eligibility Check

Documents Required

📄10th & 12th Mark Sheets
🆔Government ID Proof
📸Passport Size Photos
📋Category Certificate (if applicable)

Need Help?

Our admission counselors are here to guide you through the process.

Frequently Asked Questions

Get answers to common questions about MBA in digital business at University of Petroleum and Energy Studies

The program is designed to be completed in 2-3 years, depending on the student's pace and schedule.

To be eligible, applicants must have a bachelor's degree in any discipline with a minimum of 50% marks and a valid score in a management entrance exam such as CAT, MAT, or GMAT.

The program prepares students for a wide range of career opportunities in the digital business sector, including digital marketing, e-commerce, digital transformation, and data analytics. Graduates can expect to secure roles such as Digital Marketing Manager, E-commerce Manager, Digital Transformation Consultant, and Data Analyst, among others.

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Still Have Questions?

Our education counselors are here to help you make the right decision for your career.