Empower your professional journey with our industry-aligned MBA program. Gain expertise in Management Marketing through flexible learning and expert mentorship.
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The MBA in Management Marketing at Parul University is a postgraduate program designed to equip students with the knowledge, skills, and expertise required to excel in the field of marketing management. This online program spans four semesters, offering a comprehensive curriculum that covers various aspects of marketing, including market research, brand management, digital marketing, and marketing strategy. With a strong focus on practical learning, this program aims to develop professionals who can effectively analyze market trends, create innovative marketing strategies, and lead marketing teams to achieve organizational goals.
The MBA in Management Marketing program at Parul University provides students with a thorough understanding of marketing principles, practices, and techniques. The program covers a wide range of topics, including marketing research, consumer behavior, marketing mix, brand management, digital marketing, and marketing analytics. Through a combination of theoretical foundations, case studies, and project-based learning, students develop the skills and knowledge required to succeed in the dynamic and competitive field of marketing. The program's learning outcomes include the ability to analyze market trends, develop effective marketing strategies, and lead cross-functional teams to achieve marketing objectives.
Investment details for MBA at Parul University
Discover the advantages of pursuing this specialization at Parul University
The MBA in Management Marketing at Parul University offers several benefits, including career growth potential, opportunities to work with top companies, and the chance to develop a strong network of marketing professionals. This specialization is valuable because it provides students with a deep understanding of marketing principles, practices, and techniques, enabling them to succeed in a competitive job market.
Curriculum designed with industry standards and requirements
Strong placement support and career advancement opportunities
Online mode with flexible schedules for working professionals
Learn from experienced professionals and academic experts
Explore earning potential and career progression in MBA - Management Marketing
The marketing industry in India and globally is experiencing rapid growth, with increasing demand for skilled marketing professionals. According to market trends, the average salary for marketing professionals in India ranges from ₹3 lakhs to ₹20 lakhs per annum, depending on the level of experience and role.
Advanced degrees and professional certifications can increase earning potential by 20-40%
MNCs and established companies typically offer 30-50% higher compensation packages
Metro cities like Mumbai, Delhi, Bangalore offer 25-35% higher salaries than tier-2 cities
Specialized skills and relevant experience significantly impact salary negotiations
Explore diverse career paths available after completing MBA in Management Marketing
Start as an executive or junior professional, learn fundamentals and gain practical experience
Progress to managerial roles, lead teams and projects, develop specialized expertise
Take on leadership positions, strategic planning, and organizational decision-making
MNCs, startups, and established companies across various industries
Schools, colleges, universities, and educational technology companies
Public sector organizations, government agencies, and policy institutions
IT companies, software development, digital platforms, and tech startups
Publishing, journalism, advertising, public relations, and content creation
NGOs, social organizations, research institutions, and community development
Leading companies that actively recruit MBA - Management Marketing graduates
The marketing industry is a significant contributor to the Indian economy, with top companies such as Hindustan Unilever, Procter & Gamble, and Coca-Cola recruiting marketing professionals. Other industries, including finance, healthcare, and technology, also hire marketing professionals to develop and implement marketing strategies.
Comprehensive Semester-wise curriculum for MBA in Management Marketing
The program is structured into 4 semesters with comprehensive coverage of core and elective subjects
Develop comprehensive understanding of core concepts and theoretical frameworks
Enhance analytical and problem-solving skills through practical applications
Acquire industry-relevant skills and competencies for career advancement
Develop effective written and verbal communication skills
Check if you meet the requirements for MBA in Management Marketing at Parul University
The eligibility criteria for the MBA in Management Marketing program at Parul University include a bachelor's degree in any discipline with a minimum of 50% marks. Candidates must also have a valid score in a management entrance exam such as CAT, MAT, or GMAT.
This program is suitable for fresh graduates and working professionals looking to upskill or transition into the field of marketing. Candidates with a bachelor's degree in any discipline can apply, provided they meet the eligibility criteria.
Fill out the online application form with your personal and academic details
Upload required documents for verification by the admissions team
Pay the admission fee to confirm your seat in the program
Complete the enrollment process and begin your academic journey
Get answers to common questions about MBA in Management Marketing at Parul University
The program is of 2 years, divided into 4 semesters.
The eligibility criteria include a bachelor's degree in any discipline with a minimum of 50% marks and a valid score in a management entrance exam.
The program provides opportunities to work as a marketing manager, brand manager, digital marketing manager, market research analyst, and more.
Our education counselors are here to help you make the right decision for your career.