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Admissions Open 2026-27
Manipal University

Manipal University

UGC-DEBNAAC A+AICTE

MBA Digital Marketing

Empower your professional journey with our industry-aligned MBA program. Gain expertise in Digital Marketing through flexible learning and expert mentorship.

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Global Degree

Recognized Worldwide

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Flexible Learning

100% Online/Distance

Trusted by 10,000+ Students Nationwide

Accreditations & Recognitions

Recognized by the world's leading bodies

#58 Rank

NIRF Ranked University

A+ Grade

NAAC Accredited

Global

QS World Rankings

UGC Entitled Degree

AICTE Approved

Top 400

Times Higher Education

Rank 15

The Week Ranking

Top 10

Career360 Mgmt

WES Recognized

University Excellence

Advance Your Career with
MBA

In association with Manipal University

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Introduction

The MBA in Digital Marketing at Manipal University is a postgraduate program designed to equip students with the skills and knowledge required to succeed in the rapidly evolving digital marketing landscape. This online program offers a comprehensive curriculum that covers the fundamentals of marketing, digital marketing strategies, and the latest tools and technologies used in the industry. With a strong focus on practical application, this program prepares students to take on leadership roles in digital marketing and drive business growth through innovative marketing strategies.

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Program Objective

The MBA in Digital Marketing program at Manipal University is a 4-semester online program that provides students with a deep understanding of digital marketing principles, practices, and technologies. The program covers a wide range of topics, including digital marketing strategy, social media marketing, search engine optimization, pay-per-click advertising, email marketing, and analytics. The program is designed to provide students with the skills and knowledge required to develop and implement effective digital marketing campaigns, measure and analyze their effectiveness, and make data-driven decisions to optimize marketing strategies. Upon completion of the program, students will be equipped to take on leadership roles in digital marketing and drive business growth through innovative marketing strategies.

100%Online Mode
24/7LMS Access
GlobalNetworking
Financial Transparency

Program Fee Structure

Investment details for MBA at Manipal University

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Total Program Investment

₹1,75,000Full Program
Duration4 Semesters

Payment Benefits

No Cost EMI
Online Payment
Loan Support
Scholarships

Annual Installments

SAARC Course Fee₹1,75,000
NRI Course Fee$2,692
Foreign National (Region 1) Fee$3,140
Foreign National (Region 2) Fee$2,360
African National Course Fee$2,360

Semester-wise Plan

Domestic Semester Fee₹43,750
SAARC Semester Fee₹43,750
NRI Semester Fee$673
Foreign National (Region 1) Sem Fee$785
Foreign National (Region 2) Sem Fee$590
African National Semester Fee$590
Important Notes
  • Fees are subject to university revision guidelines.
  • Inclusive of all applicable government taxes.
  • Examination fees may vary based on university norms.

Why Choose MBA in Digital Marketing?

Discover the advantages of pursuing this specialization at Manipal University

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Program Benefits

The MBA in Digital Marketing at Manipal University offers several benefits, including the opportunity to develop a deep understanding of digital marketing principles and practices, gain hands-on experience with the latest tools and technologies, and develop the skills and knowledge required to take on leadership roles in digital marketing. The program is also designed to provide students with the flexibility to learn at their own pace, with online classes and self-paced learning materials. Additionally, the program offers a strong focus on practical application, with case studies, group projects, and industry interactions that provide students with the opportunity to apply theoretical concepts to real-world problems.

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Industry Recognition

Curriculum designed with industry standards and requirements

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Career Growth

Strong placement support and career advancement opportunities

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Flexible Learning

Online mode with flexible schedules for working professionals

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Expert Faculty

Learn from experienced professionals and academic experts

Salary Insights & Career Growth

Explore earning potential and career progression in MBA - Digital Marketing

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Market Overview

The demand for digital marketing professionals is on the rise in India and globally, with companies looking for skilled professionals who can develop and implement effective digital marketing strategies. The salary range for digital marketing professionals varies based on experience, location, and industry, but here are some approximate average salary ranges for different roles in India.

Salary Range by Experience Level

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Entry Level / Executive

₹3 - ₹6 LPA
  • Fresh graduate positions
  • Training and mentorship
  • Foundation building
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Mid Level / Manager

₹8 - ₹15 LPA
  • Team leadership roles
  • Project management
  • Strategic responsibilities
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Senior Level / Head

₹20+ LPA
  • Executive positions
  • Department leadership
  • Strategic decision making

Factors Affecting Salary Growth

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Education & Certification

Advanced degrees and professional certifications can increase earning potential by 20-40%

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Company Size & Industry

MNCs and established companies typically offer 30-50% higher compensation packages

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Location

Metro cities like Mumbai, Delhi, Bangalore offer 25-35% higher salaries than tier-2 cities

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Skills & Experience

Specialized skills and relevant experience significantly impact salary negotiations

Career Opportunities

Explore diverse career paths available after completing MBA in Digital Marketing

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Digital Marketing Manager

Full-timeHigh Growth
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Social Media Manager

Full-timeHigh Growth
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Search Engine Optimization (SEO) Specialist

Full-timeHigh Growth
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Pay-Per-Click (PPC) Specialist

Full-timeHigh Growth
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Email Marketing Specialist

Full-timeHigh Growth
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Digital Marketing Analyst

Full-timeHigh Growth
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Content Marketing Specialist

Full-timeHigh Growth
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Influencer Marketing Specialist

Full-timeHigh Growth
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E-commerce Marketing Specialist

Full-timeHigh Growth

Typical Career Progression

1

Entry Level (0-2 years)

Start as an executive or junior professional, learn fundamentals and gain practical experience

₹3-6 LPA
2

Mid Level (3-7 years)

Progress to managerial roles, lead teams and projects, develop specialized expertise

₹8-15 LPA
3

Senior Level (8+ years)

Take on leadership positions, strategic planning, and organizational decision-making

₹20+ LPA

Key Industry Sectors

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Corporate Sector

MNCs, startups, and established companies across various industries

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Education

Schools, colleges, universities, and educational technology companies

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Government

Public sector organizations, government agencies, and policy institutions

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Technology

IT companies, software development, digital platforms, and tech startups

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Media & Communications

Publishing, journalism, advertising, public relations, and content creation

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Non-Profit

NGOs, social organizations, research institutions, and community development

Top Recruiters

Leading companies that actively recruit MBA - Digital Marketing graduates

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Industry Recognition

The digital marketing industry is a rapidly growing field, with a wide range of companies looking for skilled professionals to develop and implement effective digital marketing strategies. Some of the top recruiters in the digital marketing industry include e-commerce companies, digital marketing agencies, and technology companies.

Our Recruitment Partners

Amazon

Actively Hiring

Flipkart

Actively Hiring

Google

Actively Hiring

Facebook

Actively Hiring

Microsoft

Actively Hiring

IBM

Actively Hiring

Accenture

Actively Hiring

Deloitte

Actively Hiring

KPMG

Actively Hiring

PwC

Actively Hiring

Placement Highlights

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85%+
Placement Rate
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500+
Partner Companies
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₹6 LPA
Average Package
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₹25 LPA
Highest Package

Hiring Across Industries

💻Information Technology
🏦Banking & Finance
🏢Consulting
📱E-commerce
🎓Education
🏥Healthcare
🏭Manufacturing
📰Media & Communications

Course Curriculum

Comprehensive Semester-wise curriculum for MBA in Digital Marketing

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Curriculum Structure

The program is structured into 4 semesters with comprehensive coverage of core and elective subjects

4Semesters
16Subjects
3Years

Semester 1

4 Subjects
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Marketing Management

Core Subject4 Credits
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Digital Marketing Fundamentals

Core Subject4 Credits
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Marketing Research

Core Subject4 Credits
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Business Statistics

Core Subject4 Credits

Learning Outcomes

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Knowledge & Understanding

Develop comprehensive understanding of core concepts and theoretical frameworks

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Critical Thinking

Enhance analytical and problem-solving skills through practical applications

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Professional Skills

Acquire industry-relevant skills and competencies for career advancement

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Communication

Develop effective written and verbal communication skills

Eligibility & Admission

Check if you meet the requirements for MBA in Digital Marketing at Manipal University

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Eligibility Criteria

To be eligible for the MBA in Digital Marketing program at Manipal University, applicants must have a bachelor's degree in any discipline with a minimum of 50% marks. Applicants must also have a valid score in a management entrance exam such as CAT, MAT, or GMAT.

Minimum 50% marks in qualifying examination
Valid government-issued ID proof
Age limit: 17-35 years (relaxation for reserved categories)
English proficiency (basic level required)
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Who Can Apply

The MBA in Digital Marketing program at Manipal University is designed for working professionals and fresh graduates who are looking to develop a career in digital marketing. The program is ideal for those who have a bachelor's degree in any discipline and are looking to gain the skills and knowledge required to succeed in the digital marketing industry.

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Application Process

1

Submit Application

Fill out the online application form with your personal and academic details

2

Document Verification

Upload required documents for verification by the admissions team

3

Fee Payment

Pay the admission fee to confirm your seat in the program

4

Enrollment

Complete the enrollment process and begin your academic journey

Quick Eligibility Check

Documents Required

📄10th & 12th Mark Sheets
🆔Government ID Proof
📸Passport Size Photos
📋Category Certificate (if applicable)

Need Help?

Our admission counselors are here to guide you through the process.

Frequently Asked Questions

Get answers to common questions about MBA in Digital Marketing at Manipal University

The MBA in Digital Marketing program at Manipal University is a 4-semester online program.

To be eligible for the MBA in Digital Marketing program, applicants must have a bachelor's degree in any discipline with a minimum of 50% marks and a valid score in a management entrance exam such as CAT, MAT, or GMAT.

The MBA in Digital Marketing program at Manipal University prepares students for a wide range of job opportunities in the digital marketing industry, including digital marketing manager, social media manager, SEO specialist, PPC specialist, email marketing specialist, and more.

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Still Have Questions?

Our education counselors are here to help you make the right decision for your career.