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Admissions Open 2026-27
Kurukshetra University

Kurukshetra University

UGC-DEBNAAC A+AICTE

MBA Marketing

Empower your professional journey with our industry-aligned MBA program. Gain expertise in Marketing through flexible learning and expert mentorship.

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Global Degree

Recognized Worldwide

💻
Flexible Learning

100% Online/Distance

Trusted by 10,000+ Students Nationwide

Accreditations & Recognitions

Recognized by the world's leading bodies

#58 Rank

NIRF Ranked University

A+ Grade

NAAC Accredited

Global

QS World Rankings

UGC Entitled Degree

AICTE Approved

Top 400

Times Higher Education

Rank 15

The Week Ranking

Top 10

Career360 Mgmt

WES Recognized

University Excellence

Advance Your Career with
MBA

In association with Kurukshetra University

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Introduction

The MBA in Marketing at Kurukshetra University is a postgraduate program designed to equip students with the knowledge and skills required to excel in the field of marketing. The program focuses on developing a deep understanding of marketing principles, consumer behavior, and market trends, enabling students to make informed decisions and drive business growth.

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Program Objective

The MBA in Marketing program at Kurukshetra University is a comprehensive two-year online program that covers various aspects of marketing, including marketing management, brand management, digital marketing, and marketing research. The program aims to provide students with a thorough understanding of the marketing function and its role in business, as well as the skills and knowledge required to succeed in a rapidly changing business environment. Upon completion of the program, students will be able to analyze market trends, develop effective marketing strategies, and make informed decisions to drive business growth.

100%Online Mode
24/7LMS Access
GlobalNetworking
Financial Transparency

Program Fee Structure

Investment details for MBA at Kurukshetra University

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Total Program Investment

₹ 98,545Full Program
DurationN/A

Payment Benefits

No Cost EMI
Online Payment
Loan Support
Scholarships

Annual Installments

Yearly Fee₹ 49,545

Semester-wise Plan

Semester Fee₹ 25,045

Mandatory Charges

Exam Fee₹ 1,500 Per Semester
Important Notes
  • Fees are subject to university revision guidelines.
  • Inclusive of all applicable government taxes.
  • Examination fees may vary based on university norms.

Why Choose MBA in Marketing?

Discover the advantages of pursuing this specialization at Kurukshetra University

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Program Benefits

The MBA in Marketing program at Kurukshetra University is a valuable specialization that offers numerous benefits, including career growth potential, high salary packages, and the opportunity to work with top companies. The program provides students with a comprehensive understanding of marketing principles and practices, enabling them to make informed decisions and drive business growth.

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Industry Recognition

Curriculum designed with industry standards and requirements

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Career Growth

Strong placement support and career advancement opportunities

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Flexible Learning

Online mode with flexible schedules for working professionals

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Expert Faculty

Learn from experienced professionals and academic experts

Salary Insights & Career Growth

Explore earning potential and career progression in MBA - Marketing

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Market Overview

The marketing industry in India is growing rapidly, with a high demand for skilled marketing professionals. According to market trends, the average salary for marketing professionals in India ranges from ₹3 lakhs to ₹20 lakhs per annum, depending on the level of experience and role.

Salary Range by Experience Level

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Entry Level / Executive

₹3 - ₹6 LPA
  • Fresh graduate positions
  • Training and mentorship
  • Foundation building
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Mid Level / Manager

₹8 - ₹15 LPA
  • Team leadership roles
  • Project management
  • Strategic responsibilities
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Senior Level / Head

₹20+ LPA
  • Executive positions
  • Department leadership
  • Strategic decision making

Factors Affecting Salary Growth

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Education & Certification

Advanced degrees and professional certifications can increase earning potential by 20-40%

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Company Size & Industry

MNCs and established companies typically offer 30-50% higher compensation packages

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Location

Metro cities like Mumbai, Delhi, Bangalore offer 25-35% higher salaries than tier-2 cities

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Skills & Experience

Specialized skills and relevant experience significantly impact salary negotiations

Career Opportunities

Explore diverse career paths available after completing MBA in Marketing

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Marketing Manager

Full-timeHigh Growth
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Brand Manager

Full-timeHigh Growth
💼

Digital Marketing Manager

Full-timeHigh Growth
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Marketing Research Analyst

Full-timeHigh Growth
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Sales Manager

Full-timeHigh Growth
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Product Manager

Full-timeHigh Growth
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Market Research Manager

Full-timeHigh Growth
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Advertising Manager

Full-timeHigh Growth
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Public Relations Manager

Full-timeHigh Growth
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Business Development Manager

Full-timeHigh Growth

Typical Career Progression

1

Entry Level (0-2 years)

Start as an executive or junior professional, learn fundamentals and gain practical experience

₹3-6 LPA
2

Mid Level (3-7 years)

Progress to managerial roles, lead teams and projects, develop specialized expertise

₹8-15 LPA
3

Senior Level (8+ years)

Take on leadership positions, strategic planning, and organizational decision-making

₹20+ LPA

Key Industry Sectors

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Corporate Sector

MNCs, startups, and established companies across various industries

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Education

Schools, colleges, universities, and educational technology companies

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Government

Public sector organizations, government agencies, and policy institutions

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Technology

IT companies, software development, digital platforms, and tech startups

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Media & Communications

Publishing, journalism, advertising, public relations, and content creation

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Non-Profit

NGOs, social organizations, research institutions, and community development

Top Recruiters

Leading companies that actively recruit MBA - Marketing graduates

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Industry Recognition

The marketing industry is a key sector that hires MBA in Marketing graduates. Top companies such as Hindustan Unilever, Procter & Gamble, Nestle, and Coca-Cola, as well as digital marketing agencies and startups, recruit marketing professionals to drive their business growth.

Our Recruitment Partners

Hindustan Unilever

Actively Hiring

Procter & Gamble

Actively Hiring

Nestle

Actively Hiring

Coca-Cola

Actively Hiring

Google

Actively Hiring

Facebook

Actively Hiring

Amazon

Actively Hiring

Flipkart

Actively Hiring

Paytm

Actively Hiring

Ola

Actively Hiring

Placement Highlights

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85%+
Placement Rate
💼
500+
Partner Companies
🎯
₹6 LPA
Average Package
🚀
₹25 LPA
Highest Package

Hiring Across Industries

💻Information Technology
🏦Banking & Finance
🏢Consulting
📱E-commerce
🎓Education
🏥Healthcare
🏭Manufacturing
📰Media & Communications

Course Curriculum

Comprehensive Semester-wise curriculum for MBA in Marketing

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Curriculum Structure

The program is structured into 4 semesters with comprehensive coverage of core and elective subjects

4Semesters
16Subjects
3Years

Semester 1

4 Subjects
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Marketing Management

Core Subject4 Credits
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Organizational Behavior

Core Subject4 Credits
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Financial Management

Core Subject4 Credits
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Quantitative Methods

Core Subject4 Credits

Learning Outcomes

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Knowledge & Understanding

Develop comprehensive understanding of core concepts and theoretical frameworks

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Critical Thinking

Enhance analytical and problem-solving skills through practical applications

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Professional Skills

Acquire industry-relevant skills and competencies for career advancement

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Communication

Develop effective written and verbal communication skills

Eligibility & Admission

Check if you meet the requirements for MBA in Marketing at Kurukshetra University

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Eligibility Criteria

The eligibility criteria for the MBA in Marketing program at Kurukshetra University is a bachelor's degree in any discipline with a minimum of 50% marks. Candidates must also have a valid score in a national-level entrance exam such as CAT, MAT, or CMAT.

Minimum 50% marks in qualifying examination
Valid government-issued ID proof
Age limit: 17-35 years (relaxation for reserved categories)
English proficiency (basic level required)
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Who Can Apply

The MBA in Marketing program at Kurukshetra University is open to fresh graduates and working professionals looking to upskill or transition to a career in marketing. The program is ideal for individuals who are passionate about marketing and want to develop the skills and knowledge required to succeed in this field.

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Application Process

1

Submit Application

Fill out the online application form with your personal and academic details

2

Document Verification

Upload required documents for verification by the admissions team

3

Fee Payment

Pay the admission fee to confirm your seat in the program

4

Enrollment

Complete the enrollment process and begin your academic journey

Quick Eligibility Check

Documents Required

📄10th & 12th Mark Sheets
🆔Government ID Proof
📸Passport Size Photos
📋Category Certificate (if applicable)

Need Help?

Our admission counselors are here to guide you through the process.

Frequently Asked Questions

Get answers to common questions about MBA in Marketing at Kurukshetra University

The duration of the program is 2 years, divided into 4 semesters.

The eligibility criteria is a bachelor's degree in any discipline with a minimum of 50% marks and a valid score in a national-level entrance exam such as CAT, MAT, or CMAT.

MBA in Marketing graduates can work in various roles such as Marketing Manager, Brand Manager, Digital Marketing Manager, Marketing Research Analyst, and Sales Manager, among others.

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Still Have Questions?

Our education counselors are here to help you make the right decision for your career.