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Admissions Open 2026-27
Dr. D. Y. Patil Vidyapeeth, Navi Mumbai

Dr. D. Y. Patil Vidyapeeth, Navi Mumbai

UGC-DEBNAAC A+AICTE

BBA Marketing

Empower your professional journey with our industry-aligned BBA program. Gain expertise in Marketing through flexible learning and expert mentorship.

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Global Degree

Recognized Worldwide

💻
Flexible Learning

100% Online/Distance

Trusted by 10,000+ Students Nationwide

Accreditations & Recognitions

Recognized by the world's leading bodies

#58 Rank

NIRF Ranked University

A+ Grade

NAAC Accredited

Global

QS World Rankings

UGC Entitled Degree

AICTE Approved

Top 400

Times Higher Education

Rank 15

The Week Ranking

Top 10

Career360 Mgmt

WES Recognized

University Excellence

Advance Your Career with
BBA

In association with Dr. D. Y. Patil Vidyapeeth, Navi Mumbai

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Introduction

The BBA in Marketing at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai, is a three-year undergraduate program designed to equip students with the knowledge and skills necessary to succeed in the field of marketing. The program focuses on developing a strong foundation in business principles, marketing strategies, and management practices, preparing students for a wide range of career opportunities in the marketing industry.

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Program Objective

The BBA in Marketing program at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai, provides students with a comprehensive understanding of marketing concepts, principles, and practices. The program covers a broad range of topics, including marketing research, consumer behavior, brand management, advertising, and digital marketing. Through a combination of theoretical and practical learning experiences, students develop the skills and knowledge necessary to analyze market trends, create effective marketing strategies, and manage marketing campaigns. The program also emphasizes the development of essential skills such as communication, teamwork, and leadership, preparing students to succeed in a rapidly changing business environment.

100%Online Mode
24/7LMS Access
GlobalNetworking
Financial Transparency

Program Fee Structure

Investment details for BBA at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai

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Total Program Investment

₹ 1,30,000Full Program
DurationN/A

Payment Benefits

No Cost EMI
Online Payment
Loan Support
Scholarships

Annual Installments

Yearly Fee₹ 45,000

Semester-wise Plan

Semester Fee₹ 22,000

Mandatory Charges

Prospectus/Registration Fee₹ 1,100
Exam Fees₹ 0
Important Notes
  • Fees are subject to university revision guidelines.
  • Inclusive of all applicable government taxes.
  • Examination fees may vary based on university norms.

Why Choose BBA in Marketing?

Discover the advantages of pursuing this specialization at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai

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Program Benefits

The BBA in Marketing program at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai, offers students a unique opportunity to develop a strong foundation in marketing principles and practices, preparing them for a wide range of career opportunities in the marketing industry. The program's emphasis on practical learning experiences, industry partnerships, and faculty expertise provides students with a competitive edge in the job market. Additionally, the program's focus on developing essential skills such as communication, teamwork, and leadership prepares students to succeed in a rapidly changing business environment.

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Industry Recognition

Curriculum designed with industry standards and requirements

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Career Growth

Strong placement support and career advancement opportunities

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Flexible Learning

Online mode with flexible schedules for working professionals

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Expert Faculty

Learn from experienced professionals and academic experts

Salary Insights & Career Growth

Explore earning potential and career progression in BBA - Marketing

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Market Overview

The marketing industry in India is rapidly growing, with increasing demand for skilled professionals who can develop and implement effective marketing strategies. According to market trends, the average salary for marketing professionals in India ranges from ₹3 lakh per annum (LPA) for entry-level positions to ₹20 LPA or more for senior-level positions.

Salary Range by Experience Level

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Entry Level / Executive

₹3 - ₹6 LPA
  • Fresh graduate positions
  • Training and mentorship
  • Foundation building
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Mid Level / Manager

₹8 - ₹15 LPA
  • Team leadership roles
  • Project management
  • Strategic responsibilities
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Senior Level / Head

₹20+ LPA
  • Executive positions
  • Department leadership
  • Strategic decision making

Factors Affecting Salary Growth

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Education & Certification

Advanced degrees and professional certifications can increase earning potential by 20-40%

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Company Size & Industry

MNCs and established companies typically offer 30-50% higher compensation packages

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Location

Metro cities like Mumbai, Delhi, Bangalore offer 25-35% higher salaries than tier-2 cities

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Skills & Experience

Specialized skills and relevant experience significantly impact salary negotiations

Career Opportunities

Explore diverse career paths available after completing BBA in Marketing

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Marketing Manager

Full-timeHigh Growth
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Brand Manager

Full-timeHigh Growth
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Digital Marketing Specialist

Full-timeHigh Growth
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Market Research Analyst

Full-timeHigh Growth
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Sales Manager

Full-timeHigh Growth
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Advertising Executive

Full-timeHigh Growth
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Public Relations Manager

Full-timeHigh Growth
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Event Manager

Full-timeHigh Growth
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Social Media Manager

Full-timeHigh Growth
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Content Marketing Specialist

Full-timeHigh Growth

Typical Career Progression

1

Entry Level (0-2 years)

Start as an executive or junior professional, learn fundamentals and gain practical experience

₹3-6 LPA
2

Mid Level (3-7 years)

Progress to managerial roles, lead teams and projects, develop specialized expertise

₹8-15 LPA
3

Senior Level (8+ years)

Take on leadership positions, strategic planning, and organizational decision-making

₹20+ LPA

Key Industry Sectors

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Corporate Sector

MNCs, startups, and established companies across various industries

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Education

Schools, colleges, universities, and educational technology companies

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Government

Public sector organizations, government agencies, and policy institutions

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Technology

IT companies, software development, digital platforms, and tech startups

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Media & Communications

Publishing, journalism, advertising, public relations, and content creation

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Non-Profit

NGOs, social organizations, research institutions, and community development

Top Recruiters

Leading companies that actively recruit BBA - Marketing graduates

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Industry Recognition

The BBA in Marketing program at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai, has strong industry partnerships with leading companies in the marketing and advertising sectors. Some of the top recruiters for the program include companies such as Hindustan Unilever, Procter & Gamble, Google, Amazon, and Wipro. These companies offer a range of job opportunities to graduates of the program, from entry-level positions to senior-level roles.

Our Recruitment Partners

Hindustan Unilever

Actively Hiring

Procter & Gamble

Actively Hiring

Google

Actively Hiring

Amazon

Actively Hiring

Wipro

Actively Hiring

Tata Consultancy Services

Actively Hiring

Infosys

Actively Hiring

Coca-Cola

Actively Hiring

PepsiCo

Actively Hiring

Reckitt Benckiser

Actively Hiring

Placement Highlights

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85%+
Placement Rate
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500+
Partner Companies
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₹6 LPA
Average Package
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₹25 LPA
Highest Package

Hiring Across Industries

💻Information Technology
🏦Banking & Finance
🏢Consulting
📱E-commerce
🎓Education
🏥Healthcare
🏭Manufacturing
📰Media & Communications

Course Curriculum

Comprehensive Semester-wise curriculum for BBA in Marketing

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Curriculum Structure

The program is structured into 6 semesters with comprehensive coverage of core and elective subjects

6Semesters
24Subjects
3Years

Semester 1

4 Subjects
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Introduction to Marketing

Core Subject4 Credits
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Business Communication

Core Subject4 Credits
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Financial Accounting

Core Subject4 Credits
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Business Mathematics

Core Subject4 Credits

Learning Outcomes

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Knowledge & Understanding

Develop comprehensive understanding of core concepts and theoretical frameworks

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Critical Thinking

Enhance analytical and problem-solving skills through practical applications

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Professional Skills

Acquire industry-relevant skills and competencies for career advancement

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Communication

Develop effective written and verbal communication skills

Eligibility & Admission

Check if you meet the requirements for BBA in Marketing at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai

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Eligibility Criteria

The eligibility criteria for the BBA in Marketing program at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai, are as follows: students must have completed their higher secondary education (10+2) in any stream with a minimum of 50% marks. Students who have appeared for their 10+2 examinations and are awaiting their results can also apply for the program.

Minimum 50% marks in qualifying examination
Valid government-issued ID proof
Age limit: 17-35 years (relaxation for reserved categories)
English proficiency (basic level required)
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Who Can Apply

The BBA in Marketing program at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai, is designed for students who have completed their higher secondary education (10+2) in any stream. The program is ideal for students who are interested in pursuing a career in marketing, advertising, or related fields. Working professionals who are looking to upskill or transition into a marketing role can also apply for the program.

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Application Process

1

Submit Application

Fill out the online application form with your personal and academic details

2

Document Verification

Upload required documents for verification by the admissions team

3

Fee Payment

Pay the admission fee to confirm your seat in the program

4

Enrollment

Complete the enrollment process and begin your academic journey

Quick Eligibility Check

Documents Required

📄10th & 12th Mark Sheets
🆔Government ID Proof
📸Passport Size Photos
📋Category Certificate (if applicable)

Need Help?

Our admission counselors are here to guide you through the process.

Frequently Asked Questions

Get answers to common questions about BBA in Marketing at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai

The BBA in Marketing program at Dr. D. Y. Patil Vidyapeeth, Navi Mumbai, is a three-year undergraduate program.

The eligibility criteria for the BBA in Marketing program are a minimum of 50% marks in higher secondary education (10+2) in any stream.

Graduates of the BBA in Marketing program can pursue a wide range of career opportunities in the marketing industry, including roles such as marketing manager, brand manager, digital marketing specialist, and sales manager.

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Still Have Questions?

Our education counselors are here to help you make the right decision for your career.