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Admissions Open 2026-27
Amity University

Amity University

UGC-DEBNAAC A+AICTE

BBA General

Empower your professional journey with our industry-aligned BBA program. Gain expertise in General through flexible learning and expert mentorship.

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Global Degree

Recognized Worldwide

💻
Flexible Learning

100% Online/Distance

Trusted by 10,000+ Students Nationwide

Accreditations & Recognitions

Recognized by the world's leading bodies

#58 Rank

NIRF Ranked University

A+ Grade

NAAC Accredited

Global

QS World Rankings

UGC Entitled Degree

AICTE Approved

Top 400

Times Higher Education

Rank 15

The Week Ranking

Top 10

Career360 Mgmt

WES Recognized

University Excellence

Advance Your Career with
BBA

In association with Amity University

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Introduction

The BBA in General at Amity University is a comprehensive undergraduate program designed to equip students with a broad understanding of business principles and practices. Spanning across three years, this online program is tailored to meet the needs of the modern business world, focusing on developing critical thinking, problem-solving, and leadership skills. With a strong foundation in management, the course prepares students to navigate the complexities of the global business environment.

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Program Objective

This BBA program offers a wide-ranging curriculum that encompasses various aspects of business administration, including marketing, finance, human resources, and operations management. The program is structured to provide students with a deep understanding of business concepts, theories, and practices, along with the development of essential skills such as communication, teamwork, and decision-making. The learning outcomes are designed to make students industry-ready, capable of adapting to the dynamic business landscape, and prepared for higher education or professional certifications.

100%Online Mode
24/7LMS Access
GlobalNetworking
Financial Transparency

Program Fee Structure

Investment details for BBA at Amity University

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Total Program Investment

₹1,65,000Full Program
DurationN/A
One Time Fee₹1,45,200

Payment Benefits

No Cost EMI
Online Payment
Loan Support
Scholarships
Important Notes
  • Fees are subject to university revision guidelines.
  • Inclusive of all applicable government taxes.
  • Examination fees may vary based on university norms.

Why Choose BBA in General?

Discover the advantages of pursuing this specialization at Amity University

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Program Benefits

Choosing a BBA in General at Amity University offers several key benefits, including a comprehensive education in business principles, development of critical skills, and preparation for a wide range of career opportunities. The program's flexibility, being online, allows students to balance their studies with other commitments, making it an attractive option for those seeking to upskill or reskill.

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Industry Recognition

Curriculum designed with industry standards and requirements

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Career Growth

Strong placement support and career advancement opportunities

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Flexible Learning

Online mode with flexible schedules for working professionals

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Expert Faculty

Learn from experienced professionals and academic experts

Salary Insights & Career Growth

Explore earning potential and career progression in BBA - General

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Market Overview

The market trends for BBA graduates in India and globally indicate a steady demand for skilled professionals in the business sector. Salaries can vary based on the role, industry, and location, but overall, the field offers promising career growth and remuneration.

Salary Range by Experience Level

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Entry Level / Executive

₹3 - ₹6 LPA
  • Fresh graduate positions
  • Training and mentorship
  • Foundation building
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Mid Level / Manager

₹8 - ₹15 LPA
  • Team leadership roles
  • Project management
  • Strategic responsibilities
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Senior Level / Head

₹20+ LPA
  • Executive positions
  • Department leadership
  • Strategic decision making

Factors Affecting Salary Growth

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Education & Certification

Advanced degrees and professional certifications can increase earning potential by 20-40%

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Company Size & Industry

MNCs and established companies typically offer 30-50% higher compensation packages

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Location

Metro cities like Mumbai, Delhi, Bangalore offer 25-35% higher salaries than tier-2 cities

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Skills & Experience

Specialized skills and relevant experience significantly impact salary negotiations

Career Opportunities

Explore diverse career paths available after completing BBA in General

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Management Trainee

Full-timeHigh Growth
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Business Development Executive

Full-timeHigh Growth
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Marketing Coordinator

Full-timeHigh Growth
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HR Generalist

Full-timeHigh Growth
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Operations Manager

Full-timeHigh Growth
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Financial Analyst

Full-timeHigh Growth
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Management Consultant

Full-timeHigh Growth
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Sales Manager

Full-timeHigh Growth
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Project Coordinator

Full-timeHigh Growth
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Business Analyst

Full-timeHigh Growth

Typical Career Progression

1

Entry Level (0-2 years)

Start as an executive or junior professional, learn fundamentals and gain practical experience

₹3-6 LPA
2

Mid Level (3-7 years)

Progress to managerial roles, lead teams and projects, develop specialized expertise

₹8-15 LPA
3

Senior Level (8+ years)

Take on leadership positions, strategic planning, and organizational decision-making

₹20+ LPA

Key Industry Sectors

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Corporate Sector

MNCs, startups, and established companies across various industries

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Education

Schools, colleges, universities, and educational technology companies

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Government

Public sector organizations, government agencies, and policy institutions

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Technology

IT companies, software development, digital platforms, and tech startups

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Media & Communications

Publishing, journalism, advertising, public relations, and content creation

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Non-Profit

NGOs, social organizations, research institutions, and community development

Top Recruiters

Leading companies that actively recruit BBA - General graduates

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Industry Recognition

Graduates of the BBA program can expect to be recruited by a variety of industries, including but not limited to finance, marketing, human resources, and operations. Top recruiters include multinational corporations, startups, and public sector organizations.

Our Recruitment Partners

Tata Consultancy Services

Actively Hiring

Hindustan Unilever

Actively Hiring

ICICI Bank

Actively Hiring

Amazon

Actively Hiring

Deloitte

Actively Hiring

Ernst & Young

Actively Hiring

Google

Actively Hiring

Microsoft

Actively Hiring

Reliance Industries

Actively Hiring

Accenture

Actively Hiring

Placement Highlights

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85%+
Placement Rate
💼
500+
Partner Companies
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₹6 LPA
Average Package
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₹25 LPA
Highest Package

Hiring Across Industries

💻Information Technology
🏦Banking & Finance
🏢Consulting
📱E-commerce
🎓Education
🏥Healthcare
🏭Manufacturing
📰Media & Communications

Course Curriculum

Comprehensive Semester-wise curriculum for BBA in General

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Curriculum Structure

The program is structured into 6 semesters with comprehensive coverage of core and elective subjects

6Semesters
24Subjects
3Years

Semester 1

4 Subjects
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Principles of Management

Core Subject4 Credits
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Business Economics

Core Subject4 Credits
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Business Mathematics

Core Subject4 Credits
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Financial Accounting

Core Subject4 Credits

Learning Outcomes

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Knowledge & Understanding

Develop comprehensive understanding of core concepts and theoretical frameworks

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Critical Thinking

Enhance analytical and problem-solving skills through practical applications

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Professional Skills

Acquire industry-relevant skills and competencies for career advancement

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Communication

Develop effective written and verbal communication skills

Eligibility & Admission

Check if you meet the requirements for BBA in General at Amity University

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Eligibility Criteria

The eligibility criteria for the BBA program typically include passing 10+2 examinations from a recognized board with a minimum of 50% marks. However, specific criteria may vary, and it's advisable to check with Amity University for the most current requirements.

Minimum 50% marks in qualifying examination
Valid government-issued ID proof
Age limit: 17-35 years (relaxation for reserved categories)
English proficiency (basic level required)
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Who Can Apply

This program is suitable for fresh graduates looking to enhance their employability, working professionals seeking to upskill or transition into management roles, and entrepreneurs aiming to gain a deeper understanding of business operations.

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Application Process

1

Submit Application

Fill out the online application form with your personal and academic details

2

Document Verification

Upload required documents for verification by the admissions team

3

Fee Payment

Pay the admission fee to confirm your seat in the program

4

Enrollment

Complete the enrollment process and begin your academic journey

Quick Eligibility Check

Documents Required

📄10th & 12th Mark Sheets
🆔Government ID Proof
📸Passport Size Photos
📋Category Certificate (if applicable)

Need Help?

Our admission counselors are here to guide you through the process.

Frequently Asked Questions

Get answers to common questions about BBA in General at Amity University

The BBA program is a three-year undergraduate degree, typically divided into six semesters.

Yes, the BBA program at Amity University is available in online mode, offering flexibility to students.

BBA graduates can pursue a wide range of career opportunities in management, marketing, finance, HR, and operations, among other fields.

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Still Have Questions?

Our education counselors are here to help you make the right decision for your career.